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CD-adapco Customers Remain Satisfied
Posted Tue May 03, 2011 @08:58AM
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News CD-adapco released the results of its annual customer satisfaction survey today. Conducted during February and March 2011, the survey elicited a response from 11% of CD-adapco's 8000 strong user base, including both software and services customers, from across industry and academia.

The survey results reveal outstanding levels of customer satisfaction, based upon fulfilling increasingly sophisticated simulation requirements, and consistently delivering tangible benefits that increase innovation and reduce cost.


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Of users that replied to the survey:

  • 95% reported that they were either “satisfied” or “very satisfied” with CD-adapco’s software, support and services.
  • 97% would recommend CD-adapco.
  • 90% regularly use STAR-CCM+, whereas a third are regular users of STAR-CD
  • 20% typically employ mesh sizes of over 10 million cells, 0.4% regularly use meshes of a billion cells or more.

The results of the survey came as no surprise to CD-adapco Senior VP Dr. Bill Clark: “These excellent levels of customer satisfaction are with our overall software renewal rate, and demonstrate that customer satisfaction is the key reason we have been able to organically grow our business at over 17% a year, for the past five years.”

The survey results also demonstrate the level of technical sophistication of CD-adapco’s user community. 75% regularly deploy transient simulation, 53% simulate problems involving multi-phase flow and 36% regularly employ moving meshes.

CD-adapco's purpose is "Engineering Success,” helping customers to succeed through the application of engineering simulation, driving innovation in their products AND reducing the engineering time and cost associated with bringing those products to market. When asked what tangible benefits they had achieved through the software, 97% reported achieving at least one of the following innovation increasing, or cost reducing, benefits:

  • Better insight into underlying physical phenomena 70%
  • Improvements in product quality 56%
  • Reduction in number of prototypes 54%
  • Better meet client requirements 36%
  • Faster time to market 32%
  • Fewer field failures 23%
  • Reduced manufacturing costs 22%
  • Avoided product recalls 8 %

Realized individually, any of the six benefits described above is likely to yield significant bottom-line benefits for an organization that successfully adopts simulation technology. However, the real benefit of engineering simulation is that even if you are seeking to realize a single specific benefit, the ancillary benefits of increased engineering insight will inevitably lead to a better overall product. In the survey, 76% of respondents claimed to have realized two or more of the benefits, 35% four or more, and 3% all eight.

However, no-one at CD-adapco is resting on their laurels, says Clark: “Since we began conducting the survey, we have managed to consistently increase our customer satisfaction score, from 90% in 2006 to over 95% in 2011. We will be considering all the responses carefully, and engaging anyone that was not completely satisfied, to find out how we can serve them better in the future.”

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